Major Event Strategy Guides

Step 1 · Strategy Roadmap 99 € + VAT

Vision Creation Guide

Define where the event is heading and what it is really trying to change.

Most events jump into goals and tasks before agreeing on direction. This guide helps you write a vision that is emotionally strong, strategically grounded and specific enough to shape decisions, not just fill a headline.

What you get

Worked example: the method applied to the Winter World Masters Games 2028
Vision framework: what a real vision must do and include
Strategy checklist to clarify context and scope
Several writing methods, from emotion-first to metaphor-based
Prompts for team workshops or AI co-creation
Editable working template (Google Docs)
Real-life examples

When to use it

Before writing goals, mission or brand
When relaunching, rethinking or realigning a project
When you need clarity before planning gets messy

Get the guide · 99 € PDF + editable Google Docs · personal and team licence · instant access

Step 2 · Strategy Roadmap 99 € + VAT

Mission Planning Guide

Define how the team works, every day, to move the vision forward.

Too many strategies stop at what the event wants to achieve and never say how people should work to get there. That is why delivery gets patchy and daily choices drift. This guide defines the shared mindset, tone and reason that carry the vision into real work.

What you get

Worked example: the method applied to the Winter World Masters Games 2028
7-part method to shape and test your mission
Prompts to challenge assumptions and sharpen tone
Fillable worksheet to build a usable statement
Examples from world-class events
Fully editable working doc (Google Docs)
Built for solo, team or AI-supported use

When to use it

After the vision is set
Before objectives, values or team structure
When alignment across delivery teams or partners is slipping

Get the guide · 99 € PDF + editable Google Docs · personal and team licence · instant access

Step 3 · Strategy Roadmap 99 € + VAT

Strategic Objectives Guide

Name the six things that must be achieved, or the event does not work.

Most events have plans. Some have a vision. Few can say clearly what must be achieved for the event to succeed. This guide gives the structure to define what truly matters and leave the distractions out.

What you get

Worked example: the method applied to the Winter World Masters Games 2028
6-step framework from vision to real objectives
Over 25 sample strategic objectives across event themes
Clarity on what to include and what to leave out
Structure that keeps objectives strategic, not generic
Templates and prompts to test and refine the list
Editable working file (Google Docs)

When to use it

After the mission and vision are defined
Before writing programmes, work plans or targets
Whenever the team needs to refocus on what matters

Get the guide · 99 € PDF + editable Google Docs · personal and team licence · instant access

Step 4 · Strategy Roadmap 99 € + VAT

Organisational Core Values Guide

Define values people actually use, not words in a pitch deck.

Most strategies define the mission, the goals and the programmes, then leave team culture to chance. This guide gives a real method to define shared values that shape behaviour, decisions and trust from planning to shutdown.

What you get

Worked example: the method applied to the Winter World Masters Games 2028
7-step method to define strong, real-world values
Templates, examples and working prompts
Clear distinction between what values are and are not
Editable 25+ page guide (Google Docs)
Tips for using values in onboarding, briefings and decisions

When to use it

After strategic objectives
Before building delivery teams or starting full planning
Whenever culture and alignment matter more than task lists

Get the guide · 99 € PDF + editable Google Docs · personal and team licence · instant access

Step 5 · Strategy Roadmap 99 € + VAT

Critical Success Factors Guide

Name what must go right, or the strategy fails.

Most strategies name goals but not the few conditions holding those goals up. When time gets tight and plans shift, the strategy is only as strong as the conditions that survive. This guide shows how to define and defend them.

What you get

Worked example: the method applied to the Winter World Masters Games 2028
10-step method to build and use CSFs
Prompts to flip risks into usable conditions
Real examples from operations, content and legacy
Editable template to define and test your CSFs
25+ page Google Docs guide, ready to copy and fill

When to use it

After strategic objectives
Before building KPIs or performance tracking
Before detailed budgeting or operational planning

Get the guide · 99 € PDF + editable Google Docs · personal and team licence · instant access

Step 8 · Strategy Roadmap 99 € + VAT

Strategic Programme & Project Planning Guide

Turn objectives and success factors into structured work.

Most events start planning before they finish the strategy, so teams stay busy but not always on the right things. If an objective has no project, it will not happen. If a success factor has no work behind it, it cannot hold. This guide structures what needs to get done, based on what matters.

What you get

Worked example: the method applied to the Winter World Masters Games 2028
Strategy-to-delivery setup: from vision and CSFs to structured work
Definitions for strategic programmes, projects and sub-projects
Strategic tagging logic: objectives, CSFs, KPIs, zero point
Prompts to create or challenge your project list
Editable 25+ page Google Docs template
Final checklist to keep the structure alive through delivery

When to use it

After the zero point is defined
Before operational task planning
Before assigning team structures, budgets or schedules

Get the guide · 99 € PDF + editable Google Docs · personal and team licence · instant access

Step 9 · Strategy Roadmap 99 € + VAT

Business Model & Revenue Strategy Guide

Define how the event creates value and income, before the plans lock.

Most events list revenue streams. Fewer can explain how those streams hold up, or what happens when they don't. This guide gives a complete structure across tickets, rights, sponsorship, services and public funding, linking commercial thinking to value, timing, risk and delivery.

What you get

Worked example: the method applied to the Winter World Masters Games 2028
10-part framework for defining commercial logic
Templates for income structure, stakeholder value and timing
Real-world examples and risk points
Prompts for co-creation, solo or with teams
Full editable workbook (Google Docs, 40+ pages)

When to use it

After vision, objectives, CSFs and KPIs are set
After programmes and the delivery framework are outlined
Before signing off sales targets, funding asks, sponsor packages or pricing

Get the guide · 99 € PDF + editable Google Docs · personal and team licence · instant access

Step 10 · Strategy Roadmap 99 € + VAT

Brand Strategy Guide

Define what the event stands for and how people will remember it.

The brand platform is built from the strategy, not beside it. This guide defines tone, promise, story, experience and legacy anchors before any visual work begins, then connects them to what actually gets delivered.

What you get

Worked example: the method applied to the Winter World Masters Games 2028
8-part structure for strategic brand building
Tools for story, promise, tone, positioning and identity
Prompts to shape thinking: solo, with teams or via AI
Implementation logic: brand into signage, content, experience, partners
Editable Google Docs guide, 40+ pages

When to use it

After the strategy and commercial logic are defined
Before briefing designers, content teams or volunteers
When the event needs one agreed story across all partners

Get the guide · 99 € PDF + editable Google Docs · personal and team licence · instant access

One guide per step. Written to be used, not read.

Ten steps. Eight guides available now.

Each one does one job properly.

Vision Creation Guide

What you get

When to use it

Mission Planning Guide

What you get

When to use it

Strategic Objectives Guide

What you get

When to use it

Organisational Core Values Guide

What you get

When to use it

Critical Success Factors Guide

What you get

When to use it

Strategic Programme & Project Planning Guide

What you get

When to use it

Business Model & Revenue Strategy Guide

What you get

When to use it

Brand Strategy Guide

What you get

When to use it

Learn it, run it as a workshop, or build it with me.