Jesse Kiuru at an event arena

Better decisions build better events.

And better decisions come from experience, structure and the right tools.

More than 25 years inside international sporting events, host cities, organising committees and conferences. That knowledge has one use. Helping event organisers and host city leaders make better decisions.

How do we win the right event bids? → How do we build a major event strategy that holds? → How do we run major event projects? → How do we make an event production plan? → How do we calculate the economic impact of an event? → Which tools make the daily event management work easier? →
Major event projects · Lessons learned
Where are you today?

Every major event follows the same journey.

Event bidding. Event planning. Event production. The questions change at every stage, but the need for clear decisions doesn't. Start where you stand today.

Stage 1

Event Bidding

  • How do we find events fit for us?
  • How do we win the right event?
  • How do we create a bid that stands out?
Explore Event Bidding → Stage 2

Event Planning

  • How do we build a strategy that leads operations?
  • How do we start organising a major event?
  • How do we keep the plan alive through delivery?
Explore Event Planning → Stage 3

Event Management

  • What tools do we actually need to run events?
  • How do we stop running events on spreadsheets?
  • How do we build a smarter event production workspace?
Explore Event Management →
Major event timeline
  1. Event Bidding
  2. Event Concept
  3. Event Planning
  4. Event Preparation
  5. Event Implementation
  6. Event Delivery
  7. Event Wrap-Up
  8. Event Legacy
One experience. Three ways to access it.

People kept asking me the same three questions.

"Do you have a template for this?" "How would you organise this?" "Have you dealt with this before?"

The answer was usually yes. Instead of answering one meeting at a time, I made everything available. Some people need one conversation. Some need a roadmap. Some need software.

Work with me

Hands-on advisory for host cities and organising committees.

Pre-bid assessment. Bid strategy.
The first 100 days. Master planning structure.

Live operations stay yours. The decisions before them are where I work. No reports for the shelf. You get gaps and risks on the table, with an alternative beside them.

One email to start → jesse@bonacube.com

Books & Blueprints

The frameworks I wish I'd had twenty-five years ago.

Books. Playbooks. Roadmaps.
Templates. Checklists.

Lessons from over one hundred events. The fastest way to learn how major events are planned, bid and run, without hiring a consultant.

Browse the books & blueprints → eventmanagement.shop · hostcitystrategy.com

Digital Tools

Event teams should not be running on Excels. I did that for 20+ years, then replaced 90% of my sheets with better digital tools.

Practical tools that keep teams organised, effective and decisions sharp. Built around real event work and the jobs we face as event directors.

Bonacube App
The production workspace for live events.
See other digital tools → eventmanagement.shop
Jesse Kiuru
LinkedIn Substack @jesssekiuru
The experience

Better events come from three things.

Logic

Make complex things simple. If the order is wrong, the work breaks. Sequence first, always.

Clarity

Help people know what matters next. A plan is only useful if your team can read it and act today.

Consistency

Good decisions, repeated often, beat brilliant ideas that never get implemented.

These principles shape every book I write, every project I run, every workshop I deliver and every tool I build.

"Jesse 🏆🏆🏆 It has really been a blast bidding and winning these events!!! Some of my favourite career memories! 🧡 Many recommendations to you from me. 🥇 Any organisation preparing and bidding for events would benefit from your expertise, international outlook, as well as calm and cool personality! 😄 You are 💪."

Henna Eskonsipo-BradshawCity of Lahti

270,000 spectators · 96% satisfaction · 89% would recommend

"These have been extremely well organised World Championships. From the eye-catching look and feel of the Lahti 2017 World Championships all over the venue and city, to the great fan support, these have certainly been a memorable World Championships for everyone involved."

FIS, International Ski FederationFIS Nordic World Ski Championships Lahti 2017

"Working with Jesse has consistently made everything easy across the multiple events we've done together. Every event ran smoothly, allowing us to fully focus on connecting with our guests and customers."

Mervi KainulainenPeikko Corporation
The toolbox

Excel at events. Without using Excel.

The budget, the rundown, the risk register, all edited at midnight in a spreadsheet, breaking silently. I ran on those files for 25 years. Now I don't. One job per tool, the planning logic kept, the fragility gone.

Test any of them free. €99 to own, no subscription.

The production workspace for live events→ Risk Register Sheet→ Contract & Commitment Tracker→ Event Customer Journey Mapper→ Event Contingency Planner→ Event Daily Runsheet→ Venue Population Matrix→ Event Rundown Sheet→ Event Agenda Mastersheet→ Master Budgeting Template→ Master Timeline Planner→ Full pre-bid decision workspace→ Event economic impact calculator→

Want the tools set up with your team? Contact me.

Let's build better events

Choose your stage.

Whether you're bidding for your next event, planning the journey ahead or preparing for delivery: start where you stand today.

Event Bidding Event Planning Event Management