25+ years of planning, bidding for and producing live events, distilled into books, guides and articles you can put to work. Written by Jesse Kiuru, major event strategist, Bonacube Oy.
Deep, practical playbooks on winning and delivering major events. Each links to its own page where you can read more and buy.
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A practical guide for city teams deciding whether a major event opportunity is truly worth pursuing. It gives you a clear go / no-go lens based on strategic fit, delivery reality, venue readiness and commercial sense.
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A practical guide for structuring major events into clear programmes, projects, sub-projects and tasks. Built for event leaders who need to turn thousands of disconnected actions into a planning structure that can actually be used, owned and managed.
Focused, downloadable resources: one guide per step of the Major Event Strategy Roadmap, plus whitepapers and practical checklists. See all strategy guides →
Step 1 · Define where the event is heading and what it is really trying to change.
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Step 2 · Define how the team works, every day, to move the vision forward.
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Step 3 · Name the few things that must be achieved for the event to work.
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Step 4 · Define values people actually use when pressure hits.
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Step 5 · Name what must go right, or the strategy fails.
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Step 8 · Turn objectives and success factors into structured work.
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Step 9 · Define how the event creates value and income.
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Step 10 · Define what the event stands for and how it is remembered.
Read more → Buy · 99 €Hand-picked writing on event strategy, production and host-city thinking. See all articles →
Why the bid phase decides more than most cities realise.
Read →A story of strategy, preparation and what winning bids do differently.
Read →Reading what the event owner really needs before committing to a bid.
Read →The funnel from candidate city to host, and where it breaks.
Read →A story that shows where event money really goes.
Read →Counting what stays in the local economy, not what flows through it.
Read →The structural reason good plans fail under event complexity.
Read →How four planning layers keep tens of thousands of tasks connected.
Read →The logic chain behind programme planning that actually holds.
Read →Why priority lists fail and what to use instead.
Read →The silent breaking points of spreadsheet-run events.
Read →Ten daily event jobs that work better outside the spreadsheet.
Read →Get notified when a new resource is published, and be first to know when the upcoming books are ready.
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