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Essential programmes for major sports events

Programme planning 25 January 2025 · Jesse Kiuru

A major sports event is not one project. It is a portfolio of programmes running in parallel — the sport itself is only one of them.

The essential set covers competition, venues and infrastructure, ceremonies and content, spectator experience, transport, safety and security, workforce, commercial and marketing, and legacy. Each is a programme in its own right, with its own owner, budget and timeline.

Ask most people what it takes to run a championship and they picture the field of play. The field of play is the easy part — it is governed by rules everyone already knows. The work that decides whether the event succeeds sits in the programmes around it.

In the programme and project planning framework, "programmes" are the top layer. Each one groups the projects, task groups and tasks that deliver a single strand of the event. Naming the essential programmes up front is how you make sure nothing large is discovered late.

The essential programmes
Sport · Venues & infrastructure · Ceremonies & content · Spectator experience · Transport · Safety & security · Workforce · Commercial & marketing · Legacy
  1. Sport and competition. The rules, officials, results, anti-doping and athlete services. Governed by the international federation, but still a programme to plan and resource.
  2. Venues and infrastructure. Competition and non-competition venues, overlay, power, timing, broadcast infrastructure. The largest capital and logistics programme in most events.
  3. Ceremonies and content. Opening and closing, medal ceremonies, the look of the event, the storytelling that makes it feel like an occasion rather than a fixture.
  4. Spectator experience. Everything the audience meets — ticketing, wayfinding, catering, hospitality, the small details that decide whether they recommend it. This is where customer experience design earns its place.
  5. Transport and mobility. Getting athletes, workforce and spectators to and from venues on time and safely. Often the single biggest source of complaints when it is under-planned.
  6. Safety and security. Crowd management, medical, emergency planning, cyber. Non-negotiable, and increasingly the programme that shapes the others.
  7. Workforce. Paid staff, contractors and volunteers — recruitment, accreditation, training, scheduling. A large event runs on thousands of people who need coordinating.
  8. Commercial and marketing. Sponsorship, broadcast, ticket revenue, brand and communications. The programme that funds much of the rest.
  9. Legacy. What the host keeps once the event has left — venues, skills, reputation and, done properly, real economic retention. Planned from the start, not bolted on at the end.

The field of play follows known rules. The programmes around it are where the event is actually won or lost.

Every one of these programmes carries projects, task groups and tasks beneath it — which is how a single event ends up with tens of thousands of tasks. Holding that whole structure in one place is the point of the structure that makes 40,000 tasks possible.

Jesse Kiuru
Jesse Kiuru

25 years in major events. Last event in charge: Lahti 2017 Nordic World Ski Championships. Currently advising IMGA Winter World Masters Games 2028 and Nordic World Ski Championships 2029. LinkedIn

Next step

From programmes to a working plan.

Naming the programmes is step one. These turn them into structure and delivery.